Amazon Kindle taking a swipe at Apple’s iPad

Interesting that Amazon feels the need to have a go at them - especially as Amazon also has an iPad and iPhone app!

It’s a good angle to go on though for Amazon. Their e-ink does work well in full sunlight. (Except, I wonder who reads in full sunlight anyway? Even a white paper page is hard to read in full sunlight.)

I guess Apple could now do an ad showing a Kindle user trying to read in a darkened room at night (a more likely scenario, IMHO). To spice up their ad they could have the Kindle reader wearing a head lamp or one of those clip-on Kindle accessories!).

It’s all good!