How Crocs Crashed The once iconic shoe is now ridiculed by many of it’s former fans. With sales nearly hitting a billion dollars in 2007, Crocs failed to follow some basic business and branding priciples. Read Laura Ries’ post here: Ries’ Pieces: How Crocs Crashed I have read quite a few of her (and her father’s) books - see more here and would recommend them any time.
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How Crocs Crashed

The once iconic shoe is now ridiculed by many of it’s former fans. With sales nearly hitting a billion dollars in 2007, Crocs failed to follow some basic business and branding priciples.

Read Laura Ries’ post here: Ries’ Pieces: How Crocs Crashed

I have read quite a few of her (and her father’s) books - see more here and would recommend them any time.

Source: ries.typepad.com

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