Brand Autopsy: Borders Reducing its BordersI have known this for years - just watching my behaviour (and others when I cruise my favourite bookshops). I tend to pick up the books that I can see the covers of.  I tend to flip through the books that I have picked up. And I tend to buy the books I have flipped through. Pretty obvious, huh. So, it’s true, you do judge a book by its cover. 
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Brand Autopsy: Borders Reducing its Borders

I have known this for years - just watching my behaviour (and others when I cruise my favourite bookshops). I tend to pick up the books that I can see the covers of.  I tend to flip through the books that I have picked up. And I tend to buy the books I have flipped through. Pretty obvious, huh. 

So, it’s true, you do judge a book by its cover. 

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