The five step brand lifecycle 1. Who is Brad Pitt? 2. Get me Brad Pitt! 3. Get me someone like Brad Pitt, but cheaper! 4. Get me a newer version of Brad Pitt! 5. Who is Brad Pitt?
zen bones...
Steve Mathew's Blog
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OK, so why the zen bones thing?
About 20 years ago I stumbled upon a book called "Zen Flesh, Zen Bones". Being vegetarian - the "flesh" bit didn't grab me, but the short pithy Zen stories inside it, did.
Ever since then my web nick has been zenbones, my Hotmail, my Gmail address, you name it. It's kinda stuck.
Is the blog about Zen? Nope.
Follow @SteveMathew
OK, so why the zen bones thing?
About 20 years ago I stumbled upon a book called "Zen Flesh, Zen Bones". Being vegetarian - the "flesh" bit didn't grab me, but the short pithy Zen stories inside it, did.
Ever since then my web nick has been zenbones, my Hotmail, my Gmail address, you name it. It's kinda stuck.
Is the blog about Zen? Nope.
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