“ Rhetoric is the art of persuasive communication. According to Aristotle, three elements are required for effective rhetoric: ethos (your reputation), logos (the logic in your argument) and pathos (the emotion you elicit). All three are a vital triad when presenting for new business.
Pitching for new business: Aristotle’s Rhetoric
zen bones...
Steve Mathew's Blog
OK, so why the zen bones thing?
About 20 years ago I stumbled upon a book called "Zen Flesh, Zen Bones". Being vegetarian - the "flesh" bit didn't grab me, but the short pithy Zen stories inside it, did.
Ever since then my web nick has been zenbones, my Hotmail, my Gmail address, you name it. It's kinda stuck.
Is the blog about Zen? Nope.
OK, so why the zen bones thing?
About 20 years ago I stumbled upon a book called "Zen Flesh, Zen Bones". Being vegetarian - the "flesh" bit didn't grab me, but the short pithy Zen stories inside it, did.
Ever since then my web nick has been zenbones, my Hotmail, my Gmail address, you name it. It's kinda stuck.
Is the blog about Zen? Nope.
