GMail’s Invite Marketing Coup Was a Myth
“People were selling their souls on the Internet for invites,” said Arielle Reinsten, Product Marketing Manager for GMail, at SXSW Interactive today. “But it wasn’t a marketing idea at all (to offer invites). We were worried about capacity. It was an engineering decision that was seen as marketing.”
Read the full article here » louisgray.com: GMail’s Invite Marketing Coup Was a Myth
Source: blog.louisgray.com
