zen bones...

Steve Mathew's Blog

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OK, so why the zen bones thing?

About 20 years ago I stumbled upon a book called "Zen Flesh, Zen Bones". Being vegetarian - the "flesh" bit didn't grab me, but the short pithy Zen stories inside it, did.

Ever since then my web nick has been zenbones, my Hotmail, my Gmail address, you name it. It's kinda stuck.

Is the blog about Zen? Nope.


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Afrigator
November 14
How Crocs Crashed The once iconic shoe is now ridiculed by many of it’s former fans. With sales nearly hitting a billion dollars in 2007, Crocs failed to follow some basic business and branding priciples. Read Laura Ries’ post here: Ries’ Pieces: How Crocs Crashed I have read quite a few of her (and her father’s) books - see more here and would recommend them any time.

How Crocs Crashed

The once iconic shoe is now ridiculed by many of it’s former fans. With sales nearly hitting a billion dollars in 2007, Crocs failed to follow some basic business and branding priciples.

Read Laura Ries’ post here: Ries’ Pieces: How Crocs Crashed

I have read quite a few of her (and her father’s) books - see more here and would recommend them any time.

Tags: Crocs marketing brands business
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