Seth's Blog: How to get a job with a small company
This is the best advice for a job-seeker. I agree with everything Seth says here. Hey, youth, read this, then do it! Read the article
No one goes there any more, it’s too crowded.
It’s cheaper to design marketing quality into the product than it is to advertise the product.
Seth's Blog: Are you making something?
Another powerful post from Seth Godin.
What are you making (avoiding)?
Loyalty
“Loyalty is what we call it when someone refuses a momentarily better option.
If your offering is always better, you don’t have loyal customers, you have smart ones.” - Seth Godin Read the full (excellent) post here: http://sethgodin.typepad.com/seths_blog/2010/09/loyalty.html
Source: sethgodin.typepad.com
Seth Godin: Moving on
Seth’s bold new move to not publish any more books (the traditional way)!
Bold probably. Walking the talk, absolutely!
Please read his Moving On post here.
Source: sethgodin.typepad.com
Expose yourself…
With so many options in media, interaction and venues, you now get to choose what you expose yourself to.
Expose yourself to art, and you’ll come to appreciate it and aspire to make it.
Expose yourself to anonymous scathing critics and you will begin to believe them (or flinch in anticipation of their next appearance.)
Expose yourself to get-rich-quick stories and you’ll want to become one.
Expose yourself to fast food ads and you’ll crave french fries.
Expose yourself to angry mobs of uninformed, easily manipulated protesters and you’ll want to join a mob.
Expose yourself to metrics about your brand or business or performance and you’ll work to improve them.
Expose yourself to anger and you might get angry too.
Expose yourself to people making smart decisions and you’ll probably learn how to do it as well.
Expose yourself to eager long-term investors (of every kind) and you’ll likely to start making what they want to support.
It’s a choice if you want it to be.
Copied verbatum from Seth Godin’s blog post today
Source: sethgodin.typepad.com
Fear mongering is a lousy profession, one that ought to be regulated, if not banned. I’m more in favor of hope mongering. 2010 is the year that the world will change. In fact, every year is that year, but this is the only time we’ll get to change the world this time.
Seth's Blog: Rupert Murdoch has it backwards
I’m with Seth on this one!
If you don’t know what all the fuss is about, read this: Rupert Murdoch Plans To Hide His Sites From Google, The World Yawns
or this: Microsoft and News Corp eye web pact
Source: sethgodin.typepad.com
0% of a really big number is still zero.
Charles Blow reports in the NY Times that:
“A study last year conducted by members of PRS for Music, a nonprofit royalty collection agency, found that of the 13 million songs for sale online last year, 10 million never got a single buyer and 80 percent of all revenue came from about 52,000 songs. That’s less than one percent of the songs.”
read Seth’s full post here Seth’s Blog: Less than zero
Source: sethgodin.typepad.com
The hierarchy of success - Seth Godin
“I think it looks like this:
- Attitude
- Approach
- Goals
- Strategy
- Tactics
- Execution
We spend all our time on execution. Use this word instead of that one. This web host. That color. This material or that frequency of mailing. Big news: No one ever succeeded because of execution tactics learned from a Dummies book.”
… Read the rest of this brilliant post by Seth Godin here:
Source: sethgodin.typepad.com
The problem with positive thinking
Great blog post by Seth Godin - as usual!
Like this bit… “Key question then: why do smart people engage in negative thinking? Are they actually stupid?” …
(via Seth’s Blog: The problem with positive thinking)
Source: sethgodin.typepad.com
