zen bones...

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OK, so why the zen bones thing?

About 20 years ago I stumbled upon a book called "Zen Flesh, Zen Bones". Being vegetarian - the "flesh" bit didn't grab me, but the short pithy Zen stories inside it, did.

Ever since then my web nick has been zenbones, my Hotmail, my Gmail address, you name it. It's kinda stuck.

Is the blog about Zen? Nope.


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Tags: Seth Godin publishing books
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Expose yourself…

With so many options in media, interaction and venues, you now get to choose what you expose yourself to.

Expose yourself to art, and you’ll come to appreciate it and aspire to make it.

Expose yourself to anonymous scathing critics and you will begin to believe them (or flinch in anticipation of their next appearance.)

Expose yourself to get-rich-quick stories and you’ll want to become one.

Expose yourself to fast food ads and you’ll crave french fries.

Expose yourself to angry mobs of uninformed, easily manipulated protesters and you’ll want to join a mob.

Expose yourself to metrics about your brand or business or performance and you’ll work to improve them.

Expose yourself to anger and you might get angry too.

Expose yourself to people making smart decisions and you’ll probably learn how to do it as well.

Expose yourself to eager long-term investors (of every kind) and you’ll likely to start making what they want to support.

It’s a choice if you want it to be.

Copied verbatum from Seth Godin’s blog post today

Tags: Seth Godin
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Fear mongering is a lousy profession, one that ought to be regulated, if not banned. I’m more in favor of hope mongering. 2010 is the year that the world will change. In fact, every year is that year, but this is the only time we’ll get to change the world this time. Seth Godin - Seth’s Blog: Is there a fear shortage?
Tags: Seth Godin quote
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Tags: Seth Godin tech web
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Tags: Seth Godin Google Microsoft tech news
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0% of a really big number is still zero.

Charles Blow reports in the NY Times that:

“A study last year conducted by members of PRS for Music, a nonprofit royalty collection agency, found that of the 13 million songs for sale online last year, 10 million never got a single buyer and 80 percent of all revenue came from about 52,000 songs. That’s less than one percent of the songs.”

read Seth’s full post here Seth’s Blog: Less than zero

Tags: Seth Godin long tail music
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The hierarchy of success - Seth Godin

“I think it looks like this:

  1. Attitude
  2. Approach
  3. Goals
  4. Strategy
  5. Tactics
  6. Execution

We spend all our time on execution. Use this word instead of that one. This web host. That color. This material or that frequency of mailing. Big news: No one ever succeeded because of execution tactics learned from a Dummies book.”

… Read the rest of this brilliant post by Seth Godin here:

Tags: Seth Godin success strategy goals attitude tactics
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The problem with positive thinking 

Great blog post by Seth Godin - as usual!

Like this bit… “Key question then: why do smart people engage in negative thinking? Are they actually stupid?” …
(via Seth’s Blog: The problem with positive thinking)

The problem with positive thinking

Great blog post by Seth Godin - as usual!

Like this bit… “Key question then: why do smart people engage in negative thinking? Are they actually stupid?” …

(via Seth’s Blog: The problem with positive thinking)

Tags: Seth Godin positive thinking negative thinking
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