SPEED MATTERS.
PERCEPTION MATTERS MORE.
But Page has signed off on the pleasing-pixel innovations in Circles, including a delightful animation when you delete a circle: It drops to the bottom of the screen, bounces and sinks to oblivion. That animation adds a few hundred milliseconds to the task; in the speed-obsessed Google world that’s like dropping “War and Peace” on a reading list.
“On online shopping sites, the first choice presented is chosen 2.5 times more often than any other.”
Read more here… Neuromarketing » Order Effect Affects Orders
Source: neurosciencemarketing.com
