As predicted…. Hi-Tec having fun with your mind!
Tags:
fun
marketing
viral
Early Bird Special: R285.00
Amount Due: R287.00
Early Bird Special!
I have been meaning to post these pics I took of my PO Box reminder.
“Amount due: R287.00. If paid before Dec 2009 you only pay R285.00”
Seriously!
What the heck were the South African Post Office thinking?
A whole 2 Rand saving! What can you actually do with 2 rondt these days? Back in the days when 2 rondt looked like this, you could probably buy a movie ticket or something. But in 2010?
Did the South African Post Office sales & marketing executive really think that this would be an incentive for me to rush over and stand in the queue to get this incredible cash saving? I am sure the additional processing cost and admin on the transaction with early bird discount costs more than R2.
Oy vey.
Tags:
marketing
South Africa
GMail’s Invite Marketing Coup Was a Myth
“People were selling their souls on the Internet for invites,” said Arielle Reinsten, Product Marketing Manager for GMail, at SXSW Interactive today. “But it wasn’t a marketing idea at all (to offer invites). We were worried about capacity. It was an engineering decision that was seen as marketing.”
Read the full article here » louisgray.com: GMail’s Invite Marketing Coup Was a Myth
Tags:
Google
GMail
marketing
tech
How Crocs Crashed
The once iconic shoe is now ridiculed by many of it’s former fans. With sales nearly hitting a billion dollars in 2007, Crocs failed to follow some basic business and branding priciples.
Read Laura Ries’ post here: Ries’ Pieces: How Crocs Crashed
I have read quite a few of her (and her father’s) books - see more here and would recommend them any time.
Tags:
Crocs
marketing
brands
business
Flow with the go
Nine simple practices to improve your branding - by Gu Kawasaki
