It’s cheaper to design marketing quality into the product than it is to advertise the product.
What’s your company’s social media engagement plan?
Check out what KLM did. Not earth shattering, and perhaps a little corny, but still I like that they made it and “IRL” experience. Nice!
KLM Surprise (by KLMRoyalDutchAirline)
Source: youtube.com
The Secrets of Consulting: Why Do You Charge So Much?
If you charge for a living, you need to read this. (I guess even salaried people might want to read it too, but it speaks more directly to professionals who charge a fee for their skill.)
http://secretsofconsulting.blogspot.com/2010/08/why-do-you-charge-so-much.html
What an awesome (detailed) article on going Freemium
I am going to steal some of these ideas and the research! Thanks guys - a big fan of MailChimp.
Read full article here (warning: 5 to 10 minute read) » Going Freemium: One Year Later | MailChimp Email Marketing Blog
Source: mailchimp.com
Source: designtumblelog
We have a ‘strategic’ plan. It’s called doing things.
- Herb Kelleher
Source: startupquote
The hierarchy of success - Seth Godin
“I think it looks like this:
- Attitude
- Approach
- Goals
- Strategy
- Tactics
- Execution
We spend all our time on execution. Use this word instead of that one. This web host. That color. This material or that frequency of mailing. Big news: No one ever succeeded because of execution tactics learned from a Dummies book.”
… Read the rest of this brilliant post by Seth Godin here:
Source: sethgodin.typepad.com
